随身查淘宝开店与经营技巧-全彩便查版

内容简介

《随身查——淘宝开店与经营技巧（全彩便查版）》以问题式技巧的形式，介绍了淘宝网开店与经营的各种相关技能技巧知识，内容包括网上开店的准备、进货、拍摄与修饰商品图片、申请与设置淘宝账户、商品的发布与展示、店铺装修、推广与营销、买卖交易、账务处理、发货与售后保障、提升信誉、安全维护等方面的知识。
◆ 问题式技巧查询，快速方便！
◆ 全彩印精巧开本，易读便携！
◆ 技巧丰富,221个实用技巧来源于作者多年工作积累和实际使用困惑，定能帮您有效解决实际问题
◆ 快速易查,直接使用疑难问题关键字作为技巧名称，有助于您快速、准确地查阅并解决疑难问题
◆ 讲解科学,针对每个问题式技巧先描述其具体表现状况，后以步骤图解形式讲述具体解决方法，并辅以丰富的图上操作位置和动作提示，极大提高您的学习效率和效果
◆ 全彩便携,彩色印刷加之精巧开本，美观易读的同时便于您随身携带学习

目录

第 01 章 网上开店准备技巧
1.1 开店之前准备技巧································································ 1
001 网上开店有哪些优势 ···································································1
002 网店与普通商店有什么区别 ·······················································2
003 网店都有哪些销售模式 ·······························································2
004 网上开店能出售的商品种类 ·······················································3
005 网上开店需要哪些软硬件支持 ···················································5
1.2 网上开店规划技巧································································ 7
006 如何进行网购人群分析 ·······························································7
007 如何进行网上店铺的规划 ···························································7
008 如何选择合适的开店平台 ···························································8
009 如何选择合适的经营方式 ···························································9
010 如何检验自己的开店实力 ·························································10
1.3 网上开店实战准备······························································ 12
011 熟悉网上开店流程 ·····································································12
012 如何定位自己要销售的商品 ·····················································13
013 如何分析自有商品是否有销售优势 ·········································14
第 02 章 网店货源进货技巧
2.1 实体货源批发技巧······························································ 16
014 如何寻找进货的突破点 ·····························································16
015 如何找到适合自己销售的商品 ·················································16
016 如何偷师学艺寻找热卖宝贝 ···················