电子商务概论

内容简介

《电子商务概论（英文版）》是根据目前专业特点编写的文理兼顾的电子商务专业教材。全书分为基础、技术、管理、实践、应用五大部分。基础部分介绍了电子商务的基础理论，技术部分重点介绍了技术支撑平台、支付策略与技术、安全技术：管理部分介绍了电子商务与法律、税收、网络企业管理：实践部分阐述了电子商务体系结构与系统设训、门户网站设计与实现、计算机系统集成与电子商务；应用部分侧重于介绍电子商务与贸易、网络应用心理学、电子商务案例分析。《电子商务概论（英文版）》凝聚了作者团队多年的相关研究项目的研究成果与实践经验。《电子商务概论（英文版）》适于理工科与管理学科的相关专业（电子商务、电子信息、计算机科学与技术、软件工程、信息系统与信息管理、工商管理等）选用，也可供公务员、企业管理、信息技术人员参考使用。

目录

Part1 Fundamentals
1 Fundamentalsof E-commerce
1.1 TheOriginandDevelopmentofE-commerce
1.2 InfluenceofRelatedBasicSciencesonE-commerce
1.3 CategoriesoftheE-commerce
1.4 TheConstitutionoftheE-commerce
1.5 SupportingEnvironmentsforE-commerce
1.6 M-commerce
1.7 Summary
References

Part2 Technology
2 E-commerceSupportingTechnologies
2.1 E-commerceFundamentalTechnology,
2.2 ComputerCommunicationTechnology
2.3 InformationProcessingTechnologiesinE-commerce
2.4 Summary
References
3 PaymentTechnologiesforE-commerce
3.1 OnlineBank
3.2 E-paymentTools
3.3 Summary
References

4 SecurityTechnologiesinE-commerce
4.1 IntroductiontoSecurityProblemsinE-commerce
4.2 ReliabilityofE-commerceSystem
4.3 DataEncryptionTechnology
4.4 DigitalSignature
4.5 AuthenticationTechnology
4.6 FirewallTechnology
4.7 IntrusionDetectionTechnology
4.8 SecurePaymentTechnology
4.9 Summary
References

Part3 Management
5 E-commerceandtheLaw
5.1 LegalProblemsinE-contract
5.2 LegalProblemsinE-banks
5.3 ThelegalProblemsintheElectronicFundTransfer
5.4 TheIntellectualPropertyProtectionintheE-commerce
5.5 LegalProblemsofE-commerceSecurity
5.6 ConsumerRightsProtectioninE-commerce
5.7 LegalLiabilityinE-commerce
5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"
5.9 Summary
References
6 E-commerceandTax
6.1 AnOutlineofTaxinE-commerce
6.2 FeaturesofE-commerceTax
6.3 ProblemsinE-commerceTax
6.4 E-commerceandTaxAdministration
6.5 StrategiesinE-commerceTaxation
6.6 Summary
References
7 NetworkEnterpriseManagement
7.1 OverviewofNetworkEnterprises
7.2 SupplyChainManagementofNetworkEnterprises
7.3 LogisticsManagementofNetworkEnterprise
7.4 HumanResourcesManagementofNetworkEnterprise
7.5 Summary
References

Part4 Practice
8 E-commerceArchitectureandSystemDesign
8.1 E-commerceArchitecture
8.2 E-commerceSecuritySystem
8.3 E-commercePaymentSystem
8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware
8.5 Summary
References
9 PortalSiteDesignofVirtualEnterprise
9.1 E-commerceandPortalSite
9.2 OnlineVirtualShop
9.3 DesignMethodofProductCatalog
9.4 DesignofOnlineShoppingCart
9.5 ProcessingofElectronicOrder
9.6 SearchandInquiryofWebsite
9.7 CustomerServiceinE-commerceTime
9.8 ReleaseTechnologyofWebDatabase
9.9 Summary
References
10 ComputerSystemIntegrationandE-commerce
10.1 OverviewofSystemIntegration
10.2 HardwareSystemIntegrationofE-commerce
10.3 IntegrationofE-commerceApplicationSystemSoftware
10.4 Summary
References

Part5 E-commerceApplication
11 E-commerceandInternationalTrade
11.1 E-commerceandInternationalTrade
11.2 ApplyingE-commercetoInternationalTrade
11.3 E-commerceandInternationalTradeNetworkMarketing
11.4 DesigninganInternationalTradeE-commerceSys