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内容简介
Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator-even though he didn't reveal his deal-making secrets. Now, in Trump-Style Negotiation, George Ross explains the tactics that took Trump to the top and how anyone can use those same tactics and strategies to get ahead in business. This is not a book of stories about negotiations, but an actual, practical playbook that readers can use every day-at work and in their personal lives. based on years of experience and true business wisdom, this is the ultimate book for anyone who wants to negotiate like a proven winner. 作者简介 George H. Ross (New York, NY) is Executive Vice President and Senior Counsel for the Trump Organization as well as costar of The Apprentice. He is the long time business and legal advisor to Donald Trump and the author of the bestselling Wiley title Trump Strategies for Real Estate (0-471-77434-0).
目录
Foreword by Donald J. Trump.
Introduction: How I Became Donald Trump's Negotiator.
Chapter 1: What Is Negotiation...Really?
PART Ⅰ KEYS TO NEGOTIATING LIKE DonALD TRUMP.
Chapter 2: Hone Your Personality: Build Trust, Friendship, and Satisfaction with the Other Side.
Chapter 3: Probe to Learn What the Other Side Wants, Flush Out Weaknesses, and Uncover important Information.
Chapter 4: Be a Master Salesman: Create Bold Solutions to Problems and Convince the Other Side They're Getting More Than They Ever Expected.
Chapter 5: Control the Place of the Negotiation: Use Timing, Deadlines, Delays, and Deadlocks to Your Advantage.
Chapter 6: Harness the Power of Human Nature: Psychological Negotiating Tactics.
Chapter 7: Information is Power: Become the Expert on the Topic You're Negotiating.
Chapter 8: Keep Multiple Solutions in Mind: Remain Flexible and Creative about What You Need and Want.
Chapter 9: Win Through Discipline: The De