运营与供应链管理:理论与实践

内容简介

《运营与供应链管理》是运营与供应链管理专家肯尼思·博耶和索布提·维尔马的力作，也是将运营与供应链管理知识进行系统整合的突破之作。书中既包括所有的核心概念，同时运用全新的理念来解读各个专题。全书由战略、供应链和服务运营3部分组成，凯洛格、索尼和美国运通3个公司的运营案例贯穿其中，以便向读者充分展示书中所阐述的理论是如何运用到企业的具体实践中去的。　　《运营与供应链管理》具有语言通俗易懂、案例分析引人沉思和工具容易操作等特点，适合MBA，商学院本科生、研究生及在职管理人员学习和参考。

目录

总序
作者介绍
第一部分　战略运营管理
第1章　运营与供应链战略
第2章　质量管理
第3章　新产品开发
第二部分　运营工具与战术
第4章　流程设计与分析
第5章　预测
第6章　独立需求库存
第7章　依赖性需求库存
第10章　能力规划
第11章　质量改进方法
第三部分　延伸企业
第13章　技术与整合供应链管理
第14章　供应链与服务集成

摘要与插图

The beauty of the boutique segment is that it provides a wide range of opportunity for developers. Unlike the name implies, boutique properties no longer have to be small to fit into the category; they can have hundreds of rooms.What hotels do need to have to enter into the expanding segment is panache, some roster of unique features, services, or amenities that sets them apart and easily confirms that sense of exclusivity upon guests by association.——Stefani C. OConnor, Executive News Editor,Hotel Business, 10/061 Even though people seem to disagree on the definition of boutique hotels, most commentators agree that they have four major defining characteristics.
　　First, as a general rule, boutique hotels put more emphasis on design and architecture than traditional chain hotels.2 Incorporating cutting-edge design and dcor and featuring celebrity architects and designers work, boutique hotels look very distinctive inside and outside. These interior and exterior designs create the "personality" or "identity" of each hotel.3 For example, each guest room in Library Hotel in New York City has a different theme, such as romance and music. The goal of these hotels is to create a unique, intimate, and stylish environment that makes every single stay different, even for repeat guests. Boutique hotels try to entertain their guests by creating a theatrical atmosphere that attracts all the senses thoughthe use of design, color, lighting, aroma, and music.4
　　The second common feature is superior personal service.S Intimacy and familiarity between hotel staff and guests are emphasized; for example, a warm, carin8 attitude on the part of management and staff is encouraged, and staff members acknowledge guests by name.6 Also, boutique hotels are known to provide a higher quality and wider range of guest amenities; such hotel properties surpass the standard amenity set by providing whimsical offerings such as stuffed goldfish, pillow menus, and complimentary candies and nuts. Technology is also widely used to enhance the cutting-edge design, fashionable image, and convenience. Every room has high-speed Intemet access, a flat-screen T~, a DVD player, and other latest technological gadgets.7
　　The third feature is the number of rooms. Most commentators agree that boutique hotels should not exceed 150 rooms to maintain the intimacy between the guests and the hotel staff, and the personalized attention by the staff: Recently, however, there seems to be no upper limit on the maximum number of rooms; for example, among properties operated by Ian Schrager, Paramount Hotel has 594 rooms, and Hudson Hotel has 821 rooms.8
　　The last characteristic is the market that is attracted to boutique hotels. These hotels generally target customers who are in their early twenties to mid-fifties, in the mid- to upper-income brackets.Also, these hotels corporate accounts include media,fashion, entertainment, and