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内容简介
本书着重关注国家、科研机构及企业发展过程中竞争情报的实际需求，展示和总结竞争情报在科技创新、战略管理、化竞争中实际应用和的实践案例，探讨竞争情报如何更加充分地发挥对经济和创新的推动作用，探讨社会化媒体环境下竞争情报研究的新进展，以期发挥竞争情报盘活大数据商业价值挖掘的抓手作用，从而推进竞争情报在我国产业、行业、企业中的广泛应用和实践。
目录
CONTENTS
Session 1 The Application of Social Media in Compatitive Intelligence
主题一 社会化媒体在竞争情报中的应用
Social Media?s Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang
Using Social Media Analysis for Market (Entry) Strategies
Martin Grothe, Franziska Brecht
The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
Research on Visualization of Microblog Communication Characteristics and
Content FeaturesHe Jiangen， Lu Wei， Zhang Xiaojuan， Tang Xiangbin
Public Opinion Evolution and Its Response under the Microblog Spread
—Taking Sanya Events about Ripping Tourists off
as ExampleFu Hong, Xie Xinzhou, Du Zhitao
Countermeasures on Development of Sci?tech Information in the Age
of Big DataWu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji
Public Opinions Guidance and Sci?tech Information Communication
for Public EmergenciesLiu Yanjun， Wu Qiong， Li Nanxin， Zhao Junchao
Analysis of Influencing Factors of Opinion expression
of Internet UsersMu Qing, Du Zhitao
The Method about Getting Information Resource of Competitive Intelligence
through Micro?blogWei Chen, Ma Ran
Towards Building Automated Web Information Monitoring Services
to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying
Session 2 Competitive Intelligence and Enterprise Competitiveness
主题二 竞争情报与企业竞争力
Innovation: Why Smart Stragegies Are Neither Necessarily Competitive
Nor Intelligent？Jean?Marie Rousseau, Jean Grisel
How Competitive Intelligence can Improve the Development of Contractors
and Sub?contractorsHenri Dou, Pierre Larrat
The Direction of Competitive Intelligence Activities in Japanese Enterprises
Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi
The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa
Effect of Standard Competitive Intelligence on Enterprise Technology
InnovationSong Hui
Zhongguancun Small Medium Micro?enterprises Information Demand and
the Ways of Obtaining Micro AnalysisWang Houquan
Analysis of the Electric Business War and the State of Industry Competition
in Our CountryLiu Pingping, Liu Kun
The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence
based on Competitive IntelligenceZheng Gang
Research on Competitive Intelligence Practices of French Poles
of CompetitivenessLi Rong, Zhang Yuan, Wei Xiaochuan
A Study on the Moral Education and Norms of Competitive
Intelligence ProfessionalsZhang Yunqian, Yan Na, Chen Shenjing
Problems that SMEs in Zhongguancun Science and Technology
Park FacingLiu Qiang， Xie xinzhou， Li Yongjin
The Development Characteristics of 2012 Top 500 Manufacturing Enterprises
of