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内容简介
21世纪高等职业院校贸易专业教材：本套教材由有关专家、学者及部分外经贸职业院校的教师编写。在内容上安排上突出了“能力培养”和“创新教育”，加大了技能训练的比重。在编写体例上。积极探索模块教学，使学生容易理清教材上的知识体系，迅速系统牢固地掌握知识。
目录
Chapter I Layout of a Business Letter Chapter ll Establishment of Business Reations Brief Introduction Lesson l A tetter from an Exporter Lesson 2 A tetter from an importer Lesson 3 A Ctalit Status B A forle RePly c An Unfavrable Reply Lesson 4 Skill Training Useful expressions on Establishment of Business Relations and Credit Status Chapter III Enquiries, offers and Counter-offers Brief Introduction Lesson 5 A First Enquiry Lesson 6 A Specific Enquiry Lesson 7 A Firm offer Lesson 8 A Non-Firm offer Lesson 9 Asking for Proforma Invoice Lesson 10 A Counter-offer on Scooter Lesson 11 Acceptance of a Counter-offer Lesson l2 Declining a Counter-offer tesson l3 Skill Training Useful expressions on Enquiries, Offers and Counter-offers Chapter IV Conclusion of Business Brief Introduction Lesson l4 An Initial Order Lssson l5 A A Repeat Order B Declining a Repeat Order Lesson l6 Confirmtion of an Older Lesson l7 Offering Substitute Lesson l8 A sending a S/C B A Reply Lesson 19 Skill Training Useful expressions on Conclusion of Business Appendix Specimen of Sales Confirmaion Chaptr V Payment Brief Introduction Lesson 20 Asking fOr Ihayment by T/T Lesson 21 Accepting D/P Payment Lesson 22 Declining D/A Payment Lesson 23 A Urging Establishment of L/C B A Reply Lesson 24 Amending L/C to Allow Partial Shipment and Transshipment Lesson 25 Asking for L/C Amndment Lesson 26 Asking for L/C Extension Lesson 27 Skill Training Useful expressions on Payment Appendix Specimen of L/C Chapter VI Shipment Brief Introduction Lesson 28 Packing & Shipping Marks Lesson 29 Urging Shipment Lesson 30 Shipping Instructions Lesson 31 Shipping Advice Lesson 32 Asking for Transshipment Lesson 33 Skill Training Useful expressions on Packing and Shipment Appendix I. Incoterms 20000 II. Specimen of Ocean B/L Chapter VII Insurance Brief Introduction Lesson 34 Covering Insurance for the Buyer Lesson 35 Asking for Excessive Insurance Lesson 36 Open Policy Lesson 37 Skill Training UsefuI expressions on Insurance Appendix Specimen of Insurance Policy Chapter VIII Complaints and Claims Brief Introduction Lesson 38 Claim on Inferior Quality Lesson 39 Claim on Damaged Goods Lesson 4S Claim for Short Delivery Lesson 4l Settlement of Claim Lesson 42 Declining a Claim Lesson 43 Skill Training Useful expressions on Complaints and Claims Chapter IX MiscelIaneous Materials Brief Introduction Lesson 44 A Asking for Sole Agency B A Reply Lesson 45 Compensation Trade Lesson 46 A Processing Trade B A Reply Lesson 47 A Joint Venture B A Reply Lesson 48 Invitution to Bid Useful expressions on Agency, Compensation Trade, Processing & Assembling Trade, Joint Venture and Invitation to Bid Chanter X Appendix Appendix I Electronic Mail E-mail Appendix II Fax Appendix III Telex